Top 5 Social Apps Performance in Ghana in Q1 2022

In Q1 2022, the top social apps in Ghana demonstrated notable trends in downloads, revenue, and active users, according to Sensor Tower data. Here's a closer look at their performance:

TikTok saw its weekly revenue peak at approximately $5.5K at the end of January. Weekly downloads fluctuated, with a significant high of 503.8K downloads in the first week of January, eventually dropping to 142K by the end of March. The app's active users gradually decreased from 3.7M at the start of the quarter to around 3.3M by the end.

Facebook Lite maintained a stable performance in terms of weekly revenue, ranging between $160 and $230. Weekly downloads experienced a peak of 133K in early January, stabilizing around the 100K mark towards the end of the quarter. Active users saw a steady increase, reaching over 7.4M by mid-March.

Instagram experienced minimal weekly revenue, peaking at $35 towards the end of January. Weekly downloads started at 110K in late December, showing a downward trend to 42K by the end of March. Active users hovered around the 3.1M mark throughout the quarter, showing slight fluctuations.

MORE: Discover & share happen had a remarkable increase in weekly downloads, starting from 208 in late December and peaking at 93.8K at the end of February. Active users followed a similar upward trend, rising from 4K to over 92K by the end of March.

Status Saver - Video Saver showed a minor revenue increase, peaking at $12 in late December. Weekly downloads remained relatively stable, fluctuating between 16K and 24K. The app's active users consistently increased throughout the quarter, reaching over 161K by the end of March.

For more detailed insights and data, visit Sensor Tower.